This study aims to examine the antecedents and consequences of brand hate in shopping malls. using a tripartite model of hate within the Cognitive-Affective-Behavioral (CAB) framework. A mall intercept survey was used to collect responses from Pakistan shoppers. Based on 461 valid responses. https://www.itsmajorlook.com/great-deal-Chicago-Cubs-Earrings-Round-Design-p21310-limited-grab/