Sales growth is important, but profitability determines long-term survival in the FMCG business. This article explains how businesses can shift from volume-driven expansion to margin-focused growth. It discusses cost optimization, pricing discipline, operational efficiency, and structured decision-making. A valuable insight piece for FMCG founders looking to improve profit margins and... https://mountainmonk.in/why-fmcg-businesses-have-low-margins-despite-high-sales/